Pudsey hit by credit crunch

The BBC is to ‘tone down’ the fundraising aspect of this year’s Children In Need because of the credit crunch.

Producers of the annual telethon feel it is inappropriate to appeal for money at the moment so will promote alternative ways of helping such as donating time, reports The Sun.

An insider told the paper: “There have been very senior discussions about this as execs are worried. The appeal will come smack bang in the middle of the worst financial crisis for years.

“The last thing they want is people feeling guilty about not chipping in. Obviously they will still be calling on people to give them money as the charity still needs cash. But there are scores of other ways people can help without having to hand over cash.”

The article (from Yahoo News)  doesn’t mention whether or not Terry Wogan will still be paid for hosting the television appeal.

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