According to Victor Noir of the Journalist, “the mumbo jumbo men have been round at EMAP magazines”. (Scroll down the linked page till you get to “What do you think of our new clothes?”)

Most crap acronyms about corporate values start with a word that the writer is trying to spell, so the weakness creeps in as they strain to think of words beginning with the right letter. But EMAP have gone one better by deciding that their set of values should begin with A, B, C, D and E. Because EMAP begins with E, you see.  So it’s not technically an acronym, more… an alphabet. One that stops at E. Because EMAP begins with E. You see?

The “propositions” are comedy gold too.

We look for opportunity beyond the incremental
We are generators of unique product

Explore posts in the same categories: corporate speak, crap acronyms

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